Irish writer Paddy Kelly has been collecting English ad copy fails since 1997 . He has now compiled them in a book titled: "We can English". Foto: Odessa Fardipour/Radio Sweden
CULTURE

"We can English" - Swedes' linguistic overconfidence subject of new book

Publicerad 30 maj 2022 · kl 11:50 · 4:59 min

  • Irish writer Paddy Kelly has been collecting and documenting English ad copy fails from the moment he arrived in Sweden in 1997.

  • In his new book "We can English" he takes a closer look at how Sweden's love of using the English language can lead to funny translation errors.

  • "Corporate Swedes can be a bit overly confident when it comes to written English", says Kelly.

Odessa Fardipourodessa.fardipour@sverigesradio.seRadio SwedenAnsvarig utgivare: Klas Wolf-Watz

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